The next generation of the Ford Focus made its debut around the world to provide customers with the technologies more affordable and more features than ever before in this segment and detailed craftsmanship, excellent fuel economy and a new standard for handling.
Slim, sleek and sporty, both four-door sedan and five-door hatchback the next generation Focus are presented prior to start of production for Europe and North America in late 2010 and the launch of the market in early 2011.
The new Focus is almost identical in all markets, and 80 percent common parts of the world.
"The new Ford Focus is a clear indication that Ford's ONE strategy is to provide global consumers with good products that exploit the best of the Ford Motor Company," said Alan Mulally, CEO of Ford.
"The efficiencies generated by our new global C-car platform will enable us to provide customers with the quality of Ford products offering affordable, energy efficiency, safety and technology beyond their expectations," he added.
Slim, sleek and sporty, both four-door sedan and five-door hatchback the next generation Focus are presented prior to start of production for Europe and North America in late 2010 and the launch of the market in early 2011.
The new Focus is almost identical in all markets, and 80 percent common parts of the world.
"The new Ford Focus is a clear indication that Ford's ONE strategy is to provide global consumers with good products that exploit the best of the Ford Motor Company," said Alan Mulally, CEO of Ford.
"The efficiencies generated by our new global C-car platform will enable us to provide customers with the quality of Ford products offering affordable, energy efficiency, safety and technology beyond their expectations," he added.
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| Ford Focus 5-door Hatchback 2012 |
Simultaneous launch in Europe and North America.
The production of next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, launching the individual market begins in early 2011. From Asia, Africa and South America will follow. Initial production will be concentrated in Saarlouis (Germany), Michigan (USA) and Chongqing assembly plant (China).
The new Focus will be a maximum of 10 exclusive models for the construction of the new Ford C-car platform, which is expected to generate total sales of all parts of 2 million units per year by 2012. The first will be the new Ford C-MAX Ford C-MAX Grand, presented at the Frankfurt Motor Show 2009 to launch in Europe in the second half of 2010.
"Customers want more and more small cars with global excellent fuel economy, but without sacrificing any of the style, technology, connectivity and conduct, at the request of large vehicles," said Derrick Kuzak , vice president of Ford's global product development group.
"Our new generation of C-cars, led by the exciting new Focus is clear that Ford is ready to meet this challenge," said Kuzak.
Designed without compromise.
The new Ford Focus was developed by an international team led by Ford vehicle center of European small and medium Excellence Merkenich, near Cologne, Germany, with the development of power train led by a team similar to the Technical Center Ford in Dunton, England. The vehicle is designed without compromise to satisfy all customer requirements and regulation of major global markets.
Development on the international market, the product team in Europe has been able to ask for the experience gained in recent programs such as the acclaimed new Ford Fiesta, and was supported by the expertise of the vehicle and engineering experts is in the transmission Ford Engineering Center in Dearborn, Michigan.
Ford's global development and sourcing strategy has provided a level of performance and functionality of content that is unparalleled in this vehicle segment and surprising, even for drivers of larger vehicles and more bonuses.
Is kinetic design to the next level.
The uncompromising approach of the new Ford Focus is immediately evident from the striking exterior design of the four-door sedan and five-door hatchback models in the center at the NAIAS 2010.
"The all-new Focus at the center of convergence trends in the automobile," says J. Mays, vice president of Ford Group Design and Chief Creative Officer. "We designed it with a keen understanding of global customers, but it is tailored to each region. Accent combines the best in Europe, North America and Asia to offer a level of driving pleasure never before experienced emotional in a car of this size. "
The two models share, sporty and dynamic that marks the next evolution of Ford's design language acclaimed kinetic form, which contributed to the growing popularity of the last business small and medium cars.
The kinetic approach to design uses bold vehicle models to capture the feeling of energy in motion, so that cars seem to be moving even when standing.
With its distinctive front, slim profile, dramatic rise waistline and sporty attitude, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they hit the road.
This dynamic quality is enhanced by the distinctive design of the interior. The new Focus interior has a very modern interior with stylish center console wrapped around the driver and provides easy access to vehicle controls and large display walls.
A key part of the interior is the quality of craftsmanship. Cottage is a bold, contemporary graphics, made from a soft shape of the dashboard and choose to cut the top quality materials to help give passengers the feeling that they are traveling at a premium class car.
Maneuverability are unmatched.
When introduced in 1998, the original Ford Focus brought new levels of flexibility and responsiveness of the C-segment. Focus all new plans to raise the benchmark again, pointing to the quality of leadership of the first class, which combines exceptional steering precision and feel of the road with a refined ride control and improved way significant.
To deliver this performance, engineers have updated the suspension innovative concepts from earlier models, to develop new designs optimized for the "control blade 'multi-link rear suspension and semi-isolated front and rear cradles.
Platform design is complemented by a brand new Electric Assist Control, which has been carefully tuned to produce cleanly and accurately at high speeds, while remaining lightweight and easy to deal with parking.
Ford Europe driving dynamics specialists have also improved cornering stability and flexibility with the introduction of an advanced dynamic control of the turn using "torque vectoring" technical transfer of power between the drive wheels to offer less understeer, better traction and better turn-in.
All customers around the world enjoy the same quality of dynamic performance of the new Focus. Same chassis and suspension architecture is used for all markets, except for small differences in locale, such as local tire specifications.
Efficient propulsion systems offer excellent performance with economy.
To pursue the driver of the Ford's new Focus range throttle cable, which offers a lively performance and objectives of a high level of fuel economy and CO2 emissions.
Lineup for focusing hard again provides a comprehensive range of state-of-the-art Ford EcoBoostTM four-cylinder turbo direct injection (DI) engines - the 1.6 liter in Europe and a range of sophisticated and improved Duratorq TDCi common-rail diesel engines, all of which offer low fuel consumption between 10 and 20 per cent compared to the outgoing models.
To preview NAIAS, Ford shows a gasoline engine of 2.0 liters for the North American market, which includes DI and Twin independent distribution camshaft variable (Ti-VCT) for enhanced performance and fuel economy. The new 2.0-liter Ti-VCT engine ID up to 20 hp more powerful than the current 2.0 Duratec I-4 unit and also contributes to fuel economy gains projected over 10 percent.
To maximize performance and cost advantage enjoyed by the new Focus, the 2.0-liter Ti-VCT DI engine is mated with the latest dry-clutch six-speed automatic transmission with Powershift Ford. This transmission uses an advanced dual-clutch design, which alone can help reduce fuel consumption up to 9 percent compared with the traditional four-speed automatic.
Dry clutch Powershift is based on a more efficient technology, manual transmission, and requires no additional weight and complexity of the torque converter, planetary gears and oil pumps used in traditional automatic. Electronically controlled dual-clutch to change gears quickly and smoothly, providing a perfect couple, as well as the sophistication and ease of use, customers expect Premium with automatic transmission.
Ford has also confirmed plans to start building a car battery charger power in 2011, the Michigan Assembly Complex, sales in North America. And 'his first battery electric passenger services.
Smart technology for improved comfort and safety.
The new generation Focus C-segment customers give the world an interesting range of technologies in general, larger, more premium vehicles. The full extent of the Ford C-CAR program are more economically viable technologies and features than ever for cars in this segment.
The technology package of the new Focus promises not only the clear position of leadership in the segment C, but also includes customers in major features, many segments found surprising.
The new technologies are designed to be simple and intuitive to use, while improving the comfort and safety for occupants.
In the cockpit, the most important innovation is the next generation controller technology company connect, MyFord, which gives the driver a combination of controls on the state of the art and displays it to operate the vehicle key features. Standard vehicle high MyFord system includes 8-inch touch screen, allowing the driver to control a wide range of functions through a clear color screen and intuitive.
MyFord complete the powerful new generation of Ford SYNC connectivity package that includes advanced voice control, Bluetooth and satellite navigation, as well as switching points for a variety of external devices and media players.
Other technologies available safety and convenience include remote keyless entry and start button 'Ford Power', a rearview camera and parking system a semi-automatic parallel which automatically controls the vehicle in a parking lot.
Strength and safety.
Focus platform offers an incredibly strong and rigid structure, which not only benefits the dynamics of vehicles and refinement, but also the basis for improved performance accident.
High-strength steels are widely used in next-generation Focus car. High-strength steels are 55 percent of the basket, and more than 26 percent of the vehicle - the structure consists of a very high boron steels, and - much more than any other Ford product. These advanced materials help meet the survival cell of the strictest laws in the world market, minimizing the weight of the vehicle.
The structural integrity of the work is also reflected in its torsional rigidity, which is 25 percent larger than the current North American Focus.
Quality and craftsmanship in every detail.
With global customers now require an experience more premium vehicles small and medium size that achieve exceptional levels of quality and craftsmanship has been a priority for the new Focus.
The new Focus will make significant progress in reducing noise in the cabin, promising a quiet cabin environment. This refinement complete the new design and higher levels of craftsmanship to create a premium feel close to large vehicles.
Each component of the vehicle that the customer feels, sees, hears or smells was subjected to rigorous analysis to ensure that exceed the expectations of the owner. Special attention was paid to the quality of interior finishes and color adjustment, gaps and tolerances outcrop where you can meet elsewhere.
Through most of the properties of the vehicle, Ford has developed the world standard DNA, which defines the precision of the attributes would have to meet the quality requirements of the brand. For example, the sound the door makes when it is closed, and requires special attention to the structure of the door and the locking mechanism, and the design of the steering wheel through the thickness of the padding and quilting the entire circle.
This meticulous attention to detail is also reflected in the strategy of global manufacturing of Ford Focus, with uniform standards and processes used in each assembly plants, anywhere in the world.
"We believe that the new Ford Focus offers consumers a unique driving experience and unprecedented properties," said Jim Farley, Ford group vice president, Global Marketing. "Focus the brand has always been very special to Ford, and this new global model to demonstrate our commitment to developing the second generation of exciting and interesting cars."
The production of next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, launching the individual market begins in early 2011. From Asia, Africa and South America will follow. Initial production will be concentrated in Saarlouis (Germany), Michigan (USA) and Chongqing assembly plant (China).
The new Focus will be a maximum of 10 exclusive models for the construction of the new Ford C-car platform, which is expected to generate total sales of all parts of 2 million units per year by 2012. The first will be the new Ford C-MAX Ford C-MAX Grand, presented at the Frankfurt Motor Show 2009 to launch in Europe in the second half of 2010.
"Customers want more and more small cars with global excellent fuel economy, but without sacrificing any of the style, technology, connectivity and conduct, at the request of large vehicles," said Derrick Kuzak , vice president of Ford's global product development group.
"Our new generation of C-cars, led by the exciting new Focus is clear that Ford is ready to meet this challenge," said Kuzak.
Designed without compromise.
The new Ford Focus was developed by an international team led by Ford vehicle center of European small and medium Excellence Merkenich, near Cologne, Germany, with the development of power train led by a team similar to the Technical Center Ford in Dunton, England. The vehicle is designed without compromise to satisfy all customer requirements and regulation of major global markets.
Development on the international market, the product team in Europe has been able to ask for the experience gained in recent programs such as the acclaimed new Ford Fiesta, and was supported by the expertise of the vehicle and engineering experts is in the transmission Ford Engineering Center in Dearborn, Michigan.
Ford's global development and sourcing strategy has provided a level of performance and functionality of content that is unparalleled in this vehicle segment and surprising, even for drivers of larger vehicles and more bonuses.
Is kinetic design to the next level.
 |
| Ford Focus 5-door Hatchback 2012 |
The uncompromising approach of the new Ford Focus is immediately evident from the striking exterior design of the four-door sedan and five-door hatchback models in the center at the NAIAS 2010.
"The all-new Focus at the center of convergence trends in the automobile," says J. Mays, vice president of Ford Group Design and Chief Creative Officer. "We designed it with a keen understanding of global customers, but it is tailored to each region. Accent combines the best in Europe, North America and Asia to offer a level of driving pleasure never before experienced emotional in a car of this size. "
The two models share, sporty and dynamic that marks the next evolution of Ford's design language acclaimed kinetic form, which contributed to the growing popularity of the last business small and medium cars.
The kinetic approach to design uses bold vehicle models to capture the feeling of energy in motion, so that cars seem to be moving even when standing.
With its distinctive front, slim profile, dramatic rise waistline and sporty attitude, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they hit the road.
This dynamic quality is enhanced by the distinctive design of the interior. The new Focus interior has a very modern interior with stylish center console wrapped around the driver and provides easy access to vehicle controls and large display walls.
A key part of the interior is the quality of craftsmanship. Cottage is a bold, contemporary graphics, made from a soft shape of the dashboard and choose to cut the top quality materials to help give passengers the feeling that they are traveling at a premium class car.
Maneuverability are unmatched.
When introduced in 1998, the original Ford Focus brought new levels of flexibility and responsiveness of the C-segment. Focus all new plans to raise the benchmark again, pointing to the quality of leadership of the first class, which combines exceptional steering precision and feel of the road with a refined ride control and improved way significant.
To deliver this performance, engineers have updated the suspension innovative concepts from earlier models, to develop new designs optimized for the "control blade 'multi-link rear suspension and semi-isolated front and rear cradles.
Platform design is complemented by a brand new Electric Assist Control, which has been carefully tuned to produce cleanly and accurately at high speeds, while remaining lightweight and easy to deal with parking.
Ford Europe driving dynamics specialists have also improved cornering stability and flexibility with the introduction of an advanced dynamic control of the turn using "torque vectoring" technical transfer of power between the drive wheels to offer less understeer, better traction and better turn-in.
All customers around the world enjoy the same quality of dynamic performance of the new Focus. Same chassis and suspension architecture is used for all markets, except for small differences in locale, such as local tire specifications.
Efficient propulsion systems offer excellent performance with economy.
To pursue the driver of the Ford's new Focus range throttle cable, which offers a lively performance and objectives of a high level of fuel economy and CO2 emissions.
Lineup for focusing hard again provides a comprehensive range of state-of-the-art Ford EcoBoostTM four-cylinder turbo direct injection (DI) engines - the 1.6 liter in Europe and a range of sophisticated and improved Duratorq TDCi common-rail diesel engines, all of which offer low fuel consumption between 10 and 20 per cent compared to the outgoing models.
To preview NAIAS, Ford shows a gasoline engine of 2.0 liters for the North American market, which includes DI and Twin independent distribution camshaft variable (Ti-VCT) for enhanced performance and fuel economy. The new 2.0-liter Ti-VCT engine ID up to 20 hp more powerful than the current 2.0 Duratec I-4 unit and also contributes to fuel economy gains projected over 10 percent.
To maximize performance and cost advantage enjoyed by the new Focus, the 2.0-liter Ti-VCT DI engine is mated with the latest dry-clutch six-speed automatic transmission with Powershift Ford. This transmission uses an advanced dual-clutch design, which alone can help reduce fuel consumption up to 9 percent compared with the traditional four-speed automatic.
Dry clutch Powershift is based on a more efficient technology, manual transmission, and requires no additional weight and complexity of the torque converter, planetary gears and oil pumps used in traditional automatic. Electronically controlled dual-clutch to change gears quickly and smoothly, providing a perfect couple, as well as the sophistication and ease of use, customers expect Premium with automatic transmission.
Ford has also confirmed plans to start building a car battery charger power in 2011, the Michigan Assembly Complex, sales in North America. And 'his first battery electric passenger services.
Smart technology for improved comfort and safety.
The new generation Focus C-segment customers give the world an interesting range of technologies in general, larger, more premium vehicles. The full extent of the Ford C-CAR program are more economically viable technologies and features than ever for cars in this segment.
The technology package of the new Focus promises not only the clear position of leadership in the segment C, but also includes customers in major features, many segments found surprising.
The new technologies are designed to be simple and intuitive to use, while improving the comfort and safety for occupants.
In the cockpit, the most important innovation is the next generation controller technology company connect, MyFord, which gives the driver a combination of controls on the state of the art and displays it to operate the vehicle key features. Standard vehicle high MyFord system includes 8-inch touch screen, allowing the driver to control a wide range of functions through a clear color screen and intuitive.
MyFord complete the powerful new generation of Ford SYNC connectivity package that includes advanced voice control, Bluetooth and satellite navigation, as well as switching points for a variety of external devices and media players.
Other technologies available safety and convenience include remote keyless entry and start button 'Ford Power', a rearview camera and parking system a semi-automatic parallel which automatically controls the vehicle in a parking lot.
Strength and safety.
Focus platform offers an incredibly strong and rigid structure, which not only benefits the dynamics of vehicles and refinement, but also the basis for improved performance accident.
High-strength steels are widely used in next-generation Focus car. High-strength steels are 55 percent of the basket, and more than 26 percent of the vehicle - the structure consists of a very high boron steels, and - much more than any other Ford product. These advanced materials help meet the survival cell of the strictest laws in the world market, minimizing the weight of the vehicle.
The structural integrity of the work is also reflected in its torsional rigidity, which is 25 percent larger than the current North American Focus.
Quality and craftsmanship in every detail.
With global customers now require an experience more premium vehicles small and medium size that achieve exceptional levels of quality and craftsmanship has been a priority for the new Focus.
The new Focus will make significant progress in reducing noise in the cabin, promising a quiet cabin environment. This refinement complete the new design and higher levels of craftsmanship to create a premium feel close to large vehicles.
Each component of the vehicle that the customer feels, sees, hears or smells was subjected to rigorous analysis to ensure that exceed the expectations of the owner. Special attention was paid to the quality of interior finishes and color adjustment, gaps and tolerances outcrop where you can meet elsewhere.
Through most of the properties of the vehicle, Ford has developed the world standard DNA, which defines the precision of the attributes would have to meet the quality requirements of the brand. For example, the sound the door makes when it is closed, and requires special attention to the structure of the door and the locking mechanism, and the design of the steering wheel through the thickness of the padding and quilting the entire circle.
This meticulous attention to detail is also reflected in the strategy of global manufacturing of Ford Focus, with uniform standards and processes used in each assembly plants, anywhere in the world.
"We believe that the new Ford Focus offers consumers a unique driving experience and unprecedented properties," said Jim Farley, Ford group vice president, Global Marketing. "Focus the brand has always been very special to Ford, and this new global model to demonstrate our commitment to developing the second generation of exciting and interesting cars."